Presentation: Tweet"The Tactical and Strategic Art of Economic Models"

Lean Manufacturing is heavy on faith-based philosophy and light on hard economic thinking. It would be an expensive mistake to approach product development this way. Product developers must balance multiple competing goals, and the ultimate effectiveness of this balance is measured in economic results. Thinking economically is not just the job of the Finance department, it is a critical skill for everybody. You are at a great disadvantage if you cannot do this. From a strictly practical perspective, your ability to get the attention and respect of management requires that you talk to them in the language that they understand and prefer: economics. Ignore this at your peril.

In this session, Don Reinertsen will discuss some of the lessons he has learned during the last 30 years of helping developers improve the way they manage economic choices in product development.